A lot goes into designing a magazine cover, from type treatments to photography to the best possible cover line. The finished product needs to catch readers’ attention but also begin to tell a story.
We spent a year documenting our cover process in short videos. Each week, our editor in chief and design director talked through their decisions and the challenges along the way.
We’ve just wrapped the series, which gave us a chance to look back at what it meant to us.
Gail Bichler, design director: Coming up with a meaningful cover image can be messy. It sometimes includes false starts or means simultaneously going down several different paths.
Jake Silverstein, editor in chief: These weekly conversations with Gail became a kind of therapy, I think for both of us. Making covers is the ultimate design/edit collaboration, so it’s great to be able to sit and talk through the twists and turns of an idea at the end of the road — revisiting the light-bulb moments, rehashing some of the disputes. I’ll miss it.
Gail: Internally, we have so many interesting discussions about our covers, and some of the thinking behind our choices is pretty nuanced. Talking with Jake about the decisions we made helped clarify my own thoughts on why we did what we did.
Jake: We take that real estate so seriously, and I want readers to know that.
Below are some of our favorite videos from the series. (The complete archive is here.)
March 13, 2019
Jake Silverstein, editor in chief: “Cristiana Couceiro’s collage of the artists selected for our list of the 25 songs that matter right now is dynamic and fun — I can imagine readers turning the magazine around to study the image for who made the list. The shape created by the cluster of all those different musicians has a wonderful organic quality to it.”
Read the Music Issue.
August 12, 2018
Jake Silverstein, editor in chief: “Tyler Hicks’s image captures a dramatic moment as a soldier from Viper Company dashes up a hillside after a Taliban ambush, with smoke grenades billowing behind him. The pink smoke and green leaves, along with the slightly blurry quality of the photo, give the whole thing a surreal apocalyptic beauty, which perfectly complements the cover line.”
Read the cover story: “War Without End.”
October 28, 2018
Gail Bichler, design director: “This year’s Food Issue takes a global approach to candy. For our cover, Massimo Gammacurta used a silicon mold to make a lollipop that looks like the earth and then photographed it capturing its beautiful, sticky imperfections and bubbles.”
Read the cover story: “War Without End.”
November 11, 2018
Jake Silverstein, editor in chief: “This is probably the most text we’ve ever put on a cover. It’s a partial list of recent violent incidents, public demonstrations and speeches associated with white nationalism, laid over an image of a white-supremacist rally in Georgia this year. Sometimes a simple inventory can make a powerful visual statement.”
Read the cover story: “U.S. Law Enforcement Failed to See the Threat of White Nationalism. Now They Don’t Know How to Stop It.”
September 16, 2018
Jake Silverstein, editor in chief: “Maya Rudolph is such a game subject that we wanted to try something a little weird and collaborative. The photographer Alex Prager’s sister, Vanessa, a painter, created a portrait of Rudolph that is inspired by a work by the 20th-century American portraitist Alice Neel. It was then cut to allow Rudolph’s real face and hand to come through, creating a surreal image that blends fact and fiction, much the way she does as an actress.”
Read the cover story: “How Maya Rudolph Became the Master of Impressions.”
August 26, 2018
Gail Bichler, design director: “For our package on the remaking of the courts under the Trump administration, we liked how Matt Dorfman’s cover image brought wit and a surreal quality to the otherwise serious topic of the judiciary’s moving decisively to the right.”
Read the cover stories: “How the Trump Administration Is Remaking the Courts”and “When the Supreme Court Lurches Right.”B:
018期马会生活幽默图片玄机【看】【到】【这】【一】【幕】，【赵】【旭】【整】【个】【人】【精】【神】【都】【振】【奋】【了】【不】【少】。 【这】【样】【子】，【恐】【怕】【他】【无】【论】【刺】【什】【么】【部】【位】，【都】【能】【够】【完】【好】【得】【停】【滞】【下】【这】【些】【丧】【尸】【们】【的】【攻】【势】。 【这】【代】【表】【着】【赵】【旭】【三】【尺】【之】【内】【无】【敌】。 【捅】【不】【捅】【得】【准】【是】【一】【回】【事】，【但】【一】【捅】【到】【就】【直】【接】【瘫】【痪】，【那】【他】【对】【于】【丧】【尸】【们】【的】【威】【胁】【程】【度】，【完】【全】【是】【无】【穷】【无】【尽】【的】。 【想】【到】【这】【里】，【赵】【旭】【更】【不】【由】【觉】【得】【这】【柄】【剑】，【恐】【怕】【在】【方】【朵】
【都】【市】【新】【书】《【我】【是】【咸】【鱼】【会】【翻】【身】》【发】【布】，【一】【路】【走】【来】【并】【支】【持】【的】【读】【者】【大】【大】【们】，【可】【以】【转】【移】【阵】【地】【了】。 【再】【次】，【真】【心】【感】【谢】【那】【些】【支】【持】【我】【的】【读】【者】【大】【大】【们】。 【感】【谢】【二】【繁】【同】【学】【建】【的】【打】【卡】【楼】【以】【及】【打】【赏】。 【感】【谢】【香】【港】【旺】【角】【修】【仙】【者】【的】【第】【一】【个】【投】【资】【以】【及】【追】【读】【和】【各】【种】【支】【持】。 【感】【谢】【葱】【鸭】【狸】【猫】【每】【天】【凌】【晨】【的】【推】【荐】【票】。 【感】【谢】【浮】【生】【无】【剑】、【猫】【王】【在】【临】、bl
【雨】【中】，【乐】【爷】【的】【表】【情】【呆】【滞】。 【他】【怎】【么】【都】【想】【不】【到】，【自】【己】【会】【败】【给】【所】【谓】【的】‘【乡】【愁】’。 【这】【是】【何】【等】【的】【讽】【刺】。 【他】【思】【考】【了】【那】【么】【多】【年】【的】【问】【题】【居】【然】【如】【此】【的】【简】【单】，【简】【单】【到】【让】【他】【想】【吐】。 “【哈】【哈】【哈】【威】【名】【震】【荡】【天】【下】【的】【李】【老】【鬼】【居】【然】【会】【因】【为】【所】【谓】【的】‘【乡】【愁】’【而】【放】【弃】【如】【此】【之】【多】” 【乐】【爷】【凄】【惨】【的】【笑】【了】，【凄】【惨】【又】【悲】【凉】，【在】【雨】【中】【默】【默】【被】018期马会生活幽默图片玄机【叶】【瑾】【无】【奈】【抬】【手】，【慢】【慢】【坐】【起】【来】。 “【两】【位】，【这】【里】【还】【有】【一】【个】【病】【人】【呢】。” 【见】【两】【个】【人】【同】【时】【转】【过】【头】【来】，【心】【中】【不】【禁】【感】【叹】【了】【一】【下】【这】【两】【个】【人】【好】【极】【了】【的】【默】【契】。 【见】【此】，【他】【对】【两】【人】【先】【一】【笑】。“【江】【临】。【不】【过】，【大】【概】【两】【位】【已】【经】【知】【道】【了】【吧】？【但】【是】【不】【介】【意】【再】【介】【绍】【一】【下】【吧】？” 【莫】【小】【梦】【定】【定】【的】【看】【了】【他】【两】【眼】，【眼】【中】【倒】【是】【闪】【过】【几】【分】【欣】【赏】【和】【惊】【艳】【和】【新】【奇】
“【院】【长】【大】【人】，【大】【事】【不】【好】【了】，【大】【事】【不】【好】【了】。”【刚】【被】【严】【奚】【无】【轰】【飞】【出】【去】【的】【人】【影】，【顾】【不】【得】【喷】【吐】【的】【热】【血】，【踉】【踉】【跄】【跄】【再】【次】【闯】【了】【进】【来】。 “【什】【么】【事】【情】？【如】【此】【大】【惊】【小】【怪】，【差】【点】【害】【的】【本】【院】【长】【走】【火】【入】【魔】。”【严】【奚】【无】【阴】【沉】【沉】【地】【说】【道】。 “【院】【长】【大】【人】，【您】【出】【去】【看】【看】，【龙】【腾】【学】【院】【要】【变】【天】【了】。【他】【们】，【他】【们】【一】【帮】【家】【伙】，【也】【都】【背】【叛】【了】【院】【长】【大】【人】【您】，【全】【都】【投】
“……” 【舒】【玄】【愣】【了】【愣】，【皇】【后】【娘】【娘】【说】【话】【总】【是】【令】【他】【无】【话】【可】【接】。 “【保】【护】【皇】【上】【和】【娘】【娘】，【是】【卑】【职】【份】【内】【之】【事】。”【他】【非】【常】【客】【气】【有】【礼】【的】【回】【了】【一】【句】。 【洛】【雪】【晴】【刚】【想】【跟】【人】【继】【续】【套】【近】【乎】，【忽】【然】【感】【受】【前】【面】【射】【过】【来】【一】【道】【泰】【山】【压】【顶】【的】【视】【线】，【盯】【的】【她】【头】【皮】【一】【阵】【发】【紧】。 【抬】【眼】【望】【去】，【是】【司】【马】【云】【晨】【那】【冰】【冷】【如】【炬】【的】【目】【光】。 【洛】【雪】【晴】【此】【时】【只】【想】【去】【死】【一】